Obama’s Effect Turkish and US Relations

Barack Obama has selected as a president of USA since 6^th of November 2012. It was 45^th President election for United States. This is second time for him. The most important point is that he is first black president of United States of America. First election was at 2009 and now he became president again. After this election emerged, political stability became very good for states. I would like to write about how does Turkish and US policy are going better with President Barack Obama today and future? How does President Obama factor effect our relation and affairs? It is start up.
I support that Obama has selected and US – Turkey affairs is going to better and it will affect our country positively. At least he is better than Mitt Romney for our relations. When we look history about Turkey – US relations during Obama we can see the fluctuation. So far so good it is better than other countries relations. When Obama elected for first time, his first overseas visit was in Turkey. It is positive step for our country also we could see that how was the 2009 till 2012 relations. Turkish - American relations determine by other countries developments in many parts of the world, plays an important role in determining the framework for these relations.

Turkey – US relations post election professionals in international relations call '' Model Partnership’’. There are 3 main steps for this partnership article. First one the minister will meet twice a year, a total of 4 on both sides. Second a joint Turkish - American council established the Turkish - American trade volume to work to be increased.  And last fundamental the north of Iraq and the fight against terrorism US would like to support Turkey. Pre 1990 we had politics and military relation with US but later on we have started with economic and trade relationship. Post Obama era our economic relations have been increasing.
Recently years during Obama the most important subject that our main affairs:  Fight against the PKK, Armenian Relations, Middle East Peace Process, European Union, Israel, Pakistan, Iran and the Nuclear Issue, Iraq After America, Cyprus Peace Process and Energy Cooperation. Most of them related with other countries and their problem effect us or we want to help them with US. Other countries determine our relations and meeting with US. Turkey want leader of Middle East and wants Arab Countries support.
Our mission is ‘’ Zero Problem ‘’ for neighbor. Actually we cannot say it we have so many problem right now. But I wish next months we are going to solve problem with cooperation with US who is important power all over the world. Minister of Foreign Affairs Professor Davutoglu wanted zero problems and solve with US support. Turkey wants to be member of European Union. Since 2005 we have begun full membership negotiations. US wants Turkey has a power in Middle East, the Balkans and the Caucasus. And also US want that in European Union there is Americanist members are going to increase. Because only United Kingdom support United States. We want EU for improve our country economy, commerce and politics. US does not have any vote right and they don't coercion for countries only Obama advice it. Turkey's eventual accession to the EU in the long term if it is a positive development for both Turkey and Europe.  Peace for Middle East. The fundamental countries are Turkey, US, Syria, Iran, Israel and Gaza. Palestinian issue should be solved and Jerusalem problem equitable solution. Instead of direct military interventions in the Middle East policy of the United States to support covert operations and engage in a process of rapprochement with Russia. Our role in Syria important effect and what does Obama think and act. Turkish - American relations, as important as the reducible to the claims of the Armenian genocide. Actually they Armenian call it genocide but it is not true. Armenian did genocide where is the Republic of Azerbaijan in the town of Khojaly in Nagorno-Karabakh. Obama didn’t say genocide even Armenian’s diasporas pressure.
24^th of April 2012 it was 97^th anniversary and US President Barack Obama told if you want to go on you should not stay with history because more developed country learn from history but they do not debate and do not stay at this point. President called it was ‘’ Meds Yeghern’’(Extreme Hazard)  in 1915 between Turkey and Armenia. Armenia didn’t happy when Obama called it like this. Because they think Obama support them. Also international law does not accept great lie. The other important and problematic issue is Cyprus Peace Process. Obama support which is currently running talks between Greek and Turkish. European and in the past US support Greek about Cyprus. Turkey and Iran had good relations also US and Iran had a high level but it was before the Iranian Revolution. When Khomeini took a chair everything has started change.
The fundamental problem between US and Iran '' Construction of Nuclear Facility '' Focused on Iran to obtain nuclear power. US sees Iran as a major threat to regional. Turkey is the tension between the two states '' Soft Power'' and we want to solutions for security our region, peaceful for world. US - Iran conflict create a variety security issues for Turkey. These are terrorism, mass migration, smuggling, border security and military. And all important security problem for international relations. We support US policy but Iran attacks our state with terrorism. United States of America has 2 important allied in Middle East. One of them is Turkey and second one is Israel. The balance problem that we have problem with Israel. Last days Israel attacked Gaza and we had important role for ceasefire. US support Egypt and Turkey for cooperation peace in the region. US House of Representatives Foreign Affairs Committee narrowly voted in mass deportations of Armenians "Armenian genocide" bill want to connect the law was adopted. Actually I mentioned before Obama does not accept but he didn’t say Turkey didn’t it. He wants to use balance of power for two states but U.S. House of Representatives Foreign Affairs Committee have different opinion with President Obama.
Although this development sees Armenian but the House of Representatives have ''Jewish Lobby''.  Turkey-Israel relations were stretched to the Mavi Marmara incident. Turkey's relation with the Jewish lobby is unwell. In the Toronto Turkish Priminister Erdogan   demand for unmanned aerial vehicle and President Obama told: ‘‘Arms sales to Turkey in the following order to get the permission of the Congress are not so easy!'' Obama took up a position against Turkey. Genuinely Israel has a dominated power to United States of America. So when we want against to Israel we should be careful because of their relations. Because Turkey want to together policy with US and do together. I would like to write about energy cooperation. Turkey is an addicted to energy. But our geographical condition we are transformer line Caucasia and Central Asia to Europe. Obama support reduces its dependence on energy and supporting energy diversification. US also support the idea of ​​transporting Turkmen and Iraqi gas to Europe via Turkey. Turkey will transform rich energy resources of the region. And distribute world markets like hub for energy. US against to PKK but they don’t support very well in this point. Only when Bush was president US accepted that PKK is terrorist organization. President Obama guarantees for weapons which Turkey flights for PKK. US will give or rent it. Finally I want mention about economy. After election Fitch, Turkey's credit rating by one notch to issue investment status. It is not related with election but that is very good for credibility. Last years many European Countries credit rate decrease but our rate and our country investment rate increase. Here political stability has an important role. In addition to this we have stable and raising relation with United States. Plus in the Middle East region we are leader cooperation with US. Barack Obama and Recep Tayyip Erdogan had signed bilateral commercial agreement for two states.
Post election TUSIAD estimate Obama administration will increase direct investment US to Turkey. In addition to export is going to increase to states.

We can believe in change. Yes we can. Turkey and United States of American do it together. I believe President Barack Obama election victory will effect in a good way and improve our country. The new policy of the United States for region where is turkey's neighbors directly affecting the relations between the two countries. The smart point is common based and strong vision and understanding politics necessary. Our region is dynamic so our relations are not direct Turkey - US. Bilateral relations are base two states and our region neighbors. US want Turkey for international actor because our boundaries north, south, east and west are important for geopolitical. And in Middle East region we have role for Obama idea. U.S. is the world's largest global power. Turkey is being a global power and candidate for a regional power in its own region. President Obama respond ''public diplomacy'' and "soft power" based in the university, business leaders and non-governmental organizations. He want understand each other, negotiating and share all together.

Grameen Veolia Water Ltd

'' GVWL arsenik kirliliği ile mücadele eder ve temiz su sağlar '' .

Grameen Veolia Su Şirketi 31 Mart 2008 da Bangladeş’te kuruldu. Amacı Bangladeşte bulunan 2 grup köye içme suyu sağlamak. Sağlık ve hijyen için kurulan Grameen Sağlık Hizmetlerinin iştirakidir. Veolia Water Ami Şirketi Afrika, Afrika, Orta Doğu ve Hindistan için Veolia Water iştirakidir. Bu sosyal işletme Bangladeş'in merkezinde ve güneyinde bulunan yoksul köylerde su üretim ve arıtımı yapıyor. Sonuçta 100.000 insanın yaşadığı 5 köyde toplam 800.000 Amerikan Doları yatırım yapıyor. Fransız şirketi olan Veolia Nobel Ödüllü Ekonomist Prof. Dr. Muhammed Yunus'un Grameen ile ortaklaşa olacak. Veolia bu iş için kendi tecrübesini, teknik altyapısını ve teknolojisinin hepsini kullanıyor. Muhammed Yunus, Bangladeş'te Grameen Bank 2006 Nobel Barış ödülü sahibi ve kurucusu ve Antoine Frérot, Veolia Yönetim Kurulu Başkanı ve İcra Kurulu Başkanı, resmi hazırlamak için içme-Grameen-Veolia Water Ltd, bir ortak girişim oluşturuldu Bangladeş en yoksul kırsal topluluklar için su erişim çözümlerine başlandı. Bu başarılı proje özellikle kırsal kesimler içindir. Grameen - Veolia Water Ltd 50-50 ortak girişimidir. Yeni şirket, Profesör Muhammed Yunus'un sosyal iş felsefesine göre kurulmuştur.

Bangledeş’te 30 ile 80 milyon insan arsenik zehirlenmesi tehdidi ile karşı karşıya. Bir bölge olan Goalmari’de bu kirlilik oranı yüzde 83’lerde. Bu ölümcül tehtid olarak karşımıza çıkıyor.
Sosyal bir iş amacı şirketin yatırımcı adına takip edebileceği bir sosyal amaca sahip olmaktır. Aynı zamanda sosyal bir iş sadece başka normal bir şirket gibi zararları önlemek girişimi olmalı kendini sürdürülebilir bir anlamı olması hedefleniyor. Kar biriktiği zaman yatırım miktarı yatırımcılara iade edilecektir. Böylece yatırım tutarı aşan temettü geri verilmeyecektir. Karlar insanlara yardım etmek iyi bir fiyata iyi veya hizmet sağlama yoluyla genişlemesi ve daha fazla toplumsal fayda için aktarılmaktadır. Her bir sosyal iş Özetle "Kayıp Yok, yok temettü" sloganı ile çalışırken insanlara yardım etmek için bir mal veya hizmet sunmayı hedefleyen bir firmadır. Grameen birçok konuda iş kurduğu gibi içme suyu kaynağını da sağlamak görevlerinden biri oldu ve 2006 Nobel Barış ödülü sahibi Muhammed Yunus tarafından kurulan sosyal iş ilkelerini uygulamak için bir fırsattır. Onlar, yoksul topluluklar için çalışmak bu topluluklar için sürdürülebilir çözümler sağlamak yerine, bildiriler veya geçici sübvansiyon yoluyla onları dışlamak ve böylece bu piyasa ekonomisinin mekanizmalarına uyum içerir. Altyapı yerel olarak yerel sakinlere Veolia Water tarafından transfer edildi ve proje 10 kişi için iş yaratmıştır beceri ve uzmanlık kullanılarak inşa edildi. Sosyal işletme ilkelerine göre, toplumun hedefleri kar göndermek için değil, kolektif faydalar üretmek için vardır. "Hiçbir kayıp, temettü," içme suyu satışı tüm kar projeyi genişletip ve diğer köylerde bunu çoğaltmak için yeniden yatırılan olacak sosyal iş emirleri doğrultusundadır.

Doğa ihsan ettiği bereketle bol ve taze su sağlar tüm dünyada kaynaklar olduğu gibi Bangladeş’te de doğal kaynaklar vardır. Bunlar çok derin değildir ve bu nedenle çok sayıda yer altı sularını açığa çıkarmak kolaydır. Yaklaşık 8 milyon kuyu suyu 1970'ler ve 1980'lerde tıkandı. Şimdi nüfusun yüzde 90'ı için suyu ulaşım vardır. Bununla birlikte aslında jeolojik nedenlerden dolayı, hemen hemen tüm yeraltı çok sık bir sağlık tehlikesi seviyelerinde, arsenik ile kirlenmiş olduğu tespit edilmiştir. 1990'ların başında, Bangladeş'te hastaneler arsenik vakalarının sayısında endişe verici bir artış bildiren başladı. Bugün, 30 milyondan fazla Bangladeşli kronik arsenik zehirlenmesi ve hatta maalesef ölüm kurbanı olmuştur.
Bu arka plana karşı, Grameen ve Veolia Water güçlerini birleştirmeleri ve Bangladeş'in en yoksul bölgelerinde köylüler için temiz ve güvenli su erişilebilir kılmak için bunların tamamlayıcı becerilerini birleştirmek için karar verdi.

Grameen-Veolia Water Ltd 5 farklı köyde projeler geliştiriyor. Bunların her biri için, şirket içme suyu üretimi / dağıtım ünitesi yatırım yapıyor ve bunları çalıştırıyor. Her bitkinin yüzey suları standartlara Dünya Sağlık Örgütüne göre su üretecek. İçme suyu özel bir ağ üzerinden borular vasıtasıyla her köyün musluğuna bağlanacak ve temiz suya kavuşacaklar. Tek ortak Fransız Veolia'dır. Su için ana kullanım içme ve yemek pişirmek için olacaktır. 6 kişilik bir aile için günlük tüketimi 30 litre / gün olduğu tahmin edilmektedir. Sosyal iş modeline göre, içme suyu 10 litre başına 1 Bangladeşli taka (10 litre başına 1 euro cent) için fabrika kapısında satılacaktır. Şimdi hedef bölgedeki nüfusun% 15'i hizmet vermektedir. İlk sektöründe Goalmari Birliği, sakinlerinin% 9 Grameen Veolia Water tarafından üretilen su ile yapılmıştır. Projenin ikinci aşamasında yapılan düzeltmeler önemli ikinci sektör, Padua Birliği dağıtım arttı: sakinlerinin% 42 artık ağdan su kullanıyor.

Grameen ile Veolia’nın yasal olarak bağımsızlığı garantidir. €600K ile gereçler ve fabrika için bugüne kadar harcanmıştır. Grameen yüzde 50 hisse ile yerel sosyal teknik ve bölge bilgisiyle destek sağlıyor. Fransız devi Veolia ise teknik ve bilgisiyle destek veriyor. 2008’in Mart ayından beri faaliyet göstermektedir ve Bangledeş için başarılı şekilde çalışmaktadır. 400 eve altyapı servisi sağlar ve Dhaka’da 130’dan fazla direkt müşterisi vardır. 80K aylık satış yapılmıştır. Fabrika yardımcı tesis oranı ise yüzde 3’tür.  2011 Finansal Duruma bakarsak işletme giderleri  €48.000 ve gelir  €2.700.  Ayrıca €300K 2009 yılında + €300K 2011yılında yani toplam €600K kullanılmıştır. Sosyal etkisi ise 10 kişi çalışıyor ve iyi bir istihdam sağlıyor. Ayrıca 23 tane su bekçikleri diye adlandırılan kaynaklar ve fabrikada duran bekçiler var ve toplam 3 kişi ile bölgeye su dışımda istihdam katkısı da sağlıyor. Yaralananlara bakar olursak şimdi kulanım 3K deneme sonuna kadar 40K kadar olması bekleniyor. Düzenli tüketiciler sayısı 185. Sağlık bakımından 2008’den bugüne kadar önemli şekilde arsenik kirliliği temizlendi. Veolia merkezi Paris ve New Delhi’den de günlük çalışanlar destekler raporlara göre hareket eder. 10 çalışanın geliri €3.35 K p.p/p.a ve 23 adet su bekçisi ise €500 p.p/p.a dır. Müşteriye ulaşma etkisi yaklaşık 3.7 K’dır. Ve musluk suyuna ulaşım hane halkı olarak yaklaşık 600’dür. Kişi başı olarak ise yaklaşık 6,2’dir. Yararlananlar ise 3K Yüksek dozda arsenik suyuna maruz kalanların oranı ise 83’tür. Ayrıcalıklı olarak evde musluk suyu ulaştırılanların oranı ise yüzde 6’dır. Okullarda çocukların kullandığı çeşme sayısı ise 450’dir
Genel sosyal etkilerine değinirsek yararlanıcılar için tanımlanmamış sosyal etkisi yaklaşık 3K sağlıklı ölçülmeyen olumlu etkisidir.  635 kullanıcı temiz suyu kullanmaktadır.

Kişi başı 6,2 Grameen Dağıtım datası: tipik hane halkı fakir ya da orta düzeyde olan kırsal.
83% arsenik kirliliğine maruz kalanların sayısı özellikle Goalmari bölgesinde yoğunluk var.
Normal de seçkinlerin yüzde 6’sı evde çeşme suyu kullanıyor. Bu projeyle 600 hane halkı evde musluk suyuna ulaşıyor. Çocuklar için ise okullarda450 muslukla su ulaşıyor.  Son ulaşılan bilgilerde kanser riski kesinlikle azalmıştır.

İlk Proje: Goalmari Birliği

İlk proje Goalmari, Dakka'nı 50 km doğusunda yer alan bir köydür. Goalmari nüfusu 25 000’dür. Pişirme ve içme suyu borularla % 83 yerel halkın kullanımı yeraltı suyu ile doğal olarak (> 10μg / L) arsenikle kirlenmiştir. Yüzey suyu arsenik kirlenmiş olmadığı gibi, bitki kümeleri bulunan noktaya dokunun, bir boru ağı aracılığıyla nehir suyunu kullanmamaları ve sağlayacaktır. Goalmari ağı ilk nehir büküm (muson yüksek su seviyesi tarafından etkilenen) üzerine Goalmari yaşayan nüfusun en yoksul kısmına ulaşacaktır. Izole bölge için su sağlanacak ve diğer bazı dağıtım sistemleri çekçek ile sutaşıma yapılacaktır. Su borularla dağıtılıyor. Grameen kadınları gün boyunca sürahi ve kavanozlara dolduruyorlar. Bu noktalar köylerde kilit alanlarda yer alacak. Su aynı zamanda insanların bir su tankı ile donatılmış otomatik çekçek tarafından dağıtılıyor biraz daha yüksek taşıma maliyeti oluyor ama daha fazla ulaşıyor.

Diğer Projeler

4 tane köyde daha aynı proje var. Padua Birliği 2010'da yapıldı. Ayrıca 2012 yılında 5 adet köyde başarıyla sürdürülüyor.

2015’te finansal hedef başa baş noktası. Ve bununla birlikte yeni dağıtım kanallarıyla birlikte şişe ve kavanozlarla dağıtımları arttırmak. Daha fazla bölgeye ulaşmak daha fazla proje üretmek ve daha çok dağıtım kanalları kullanmak amaçlanıyor. 

Socail Business Plan 

Trend Company(TC) Social Business Plan
''Change for disable handicapped people''

EXECUTIVE SUMMARY EXAMPLE: TREDNYOL.COM

Globalization is effect all over the world. Therefore; people want to wear good brand clothes. Brands determine social status and all individuals want to wear favorable and trend brands. It also affects Turkey so branding has increased in Turkey. Trendyol.com is a private shopping web site which sells fashion textile products up to 90% discount customer. The main goal of Social Business is provide poor people; defective, cheap, clearance, high quality and good brands. On the other hand, we want to provide work opportunity disable people and they can earn money and they are going to feel free in the society. Our district is Sultanbeyli where close trendyol operation center and so many poor people live there. Our shop is going to be in Turgut Reis. Because Trendyol has shop for rent and they want to give donation us. Trendyol com the most sought-after brands and designers, in March 2010, set out the aim of making accessible to everyone. A pioneer in fashion since its inception, with the mission to support designers in this direction a lot of Turkish designer was the first site to offer their products for sale on the Internet. As of the end of 2011 more than 4 million members and more than 1000 young team of 600 people, serving a range trendyol.com brand, founded by a giant Operations Center carries out the shipment of the package every day, tens of thousands.

1. BUSINESS DESCRIPTION
Social Business Concept

Trend and Trenyol can start social business by establishing a company sell cheap, defective and clearance sale poor people and this shop disable people are going to work there. Leftover pieces of old collections from Trendyol’s can also be sold in the stores and Trendyol could get a from cost of goods sold. Trendyol will donate one shop in Sultanbeyli which we can sell and earn money for it. Finally Trendyol provide the logistics and supply chain. Supplier will 
provide some of the goods.

Management Team

Anıl Sural and Dorukan Tipici, the founder of Trendyol who is Demet Mutlu, will be on the executive board. Marketing manager will be Assit. Prof. Meltem Kıygı Çallı and Finance Manager will be Prof. Suat Teker could be other board members. Emre Aykanat general manager with e- Business and retail background should be employed to run the social business in a sustainable way.

Products/Services Description

Our products are textile and shoes. Textiles are especially t-shirts and sweatshirts. And these are defective, end of series and clearance. All will be cheap and we will buy from trendyol charge. Most of them famous brand and environment friendly. Price will be under market prices.

Social Purpose

Trend has a two role for this our Social Business.First one is Trend supply good quality textile, and shoes for poor people. These goods will be super cheap when you compare original price. It is not for only clothes our customer can find electronic, accessories etc because it is not main point clothes. They should feel good when they buy their demand for life and for feel same with other people. Second main socail purpose is we want participate labor force people with disabilities. Disable people should work if they want because we live equal world. They had same penalties when they were born or during the year with accident but training of people with disabilities in a job they can do the basis of capacity, making them efficient provision of economic and social well-being, it is essential to ensure people with disabilities employed in order to obtain benefit from vocational rehabilitation services.

Social impact can be measured in various ways, such as:

- Number of members of vulnerable groups employed by the Social Business

- Percentage of the handicapped employed by the Social Business

- Average increase in household income in employees

- Number of beneficiaries having received cheap, good quality textile, accessories, bags, cosmetic, electronic, office supplies and shoes.

2. MARKET ANALYSIS

Trend Social Business Line will proivde defective, cheap, clearance, high quality and good brands. The collection will be positioned in a medium price range and our main work with men clothes,women clothes, baby and child clothes. In addition it shoes. Appliances and cosmetic. Our product range is so large we do it because first reason if poor people live in this society, they would like to use bags, accessories etc. they can feel equal with other people. Second reason about quantity Trend's product which we want to sell in Sultanbeyli these are clearance, defective so we didn't want to focus only one. Our reason a few products can be defective and if we choose large concept we can enlarge our product. We are retailer. The Turkish retail market is continuing its sustainable growth in line with increasing purchasing power per capita and the development of modern and organized retailing. The per capita private consumption of US$7,350 in 2011 is expected to exceed US$10,000 by 2015. Strong economic performance supported by a young population stimulates growth in spending per capita. As a consequence of the strong demand from Turkish consumers, retail investments have been experiencing great momentum in recent years.

Industry and Outlook

Our concept is so different so their is no real competitive for us. We can tell some of the e-business which are web site and they sell from there. But they sell high profit rate and they cannot sell our price because our goods are clerance, defective and out of stock. Genereally wholesaler does our business but they sell like YKM and Boyner. Our advantage is we do not pay any rent for our Shop and our customer who is poor and they live our district where is Sultanbeyli. We can give example some boutique and grocery shop where people buy men clothes, women clothes, baby and child clothes. In addition it accessories, shoes and handbags, household appliances and cosmetic. Second hand shop can be our competitor. But there is a few shop in Sultanbeyli like it. And people want to buy first use. Our product will be first use but second hand price. And quality and high standart produt we want to sell our dear customer.

Product	YKM	BOYNER	CARREFOUR	TREND
Black US Polo 121 Shoes	70	80	50	20
White Sweatshirt with Logo US Polo	45	55	40	25
Red and White US Polo Sweatshirt	30	35	25	15
Docker Pants	55	70	40	25
South Blues T-shirt	30	40	25	20
MP Trouser Brown	35	35	30	25

3. ORGANIZATION

Trend will be locate in Sultanbeyli, İstanbul. Our shop will be given by Trendyol and theywant to donated it for us. Management will be Anil Sural and Dorukan Tipici. Okan University Academic Staff would like to support us. Marketing Asist. Prof. Meltem Kıygı Çallı and Finance Prof. Suat Teker will be help for our project. Disable people are going to work our shop.Trednyol.com will help transportation and logistics issue. Trendyol located in Tuzl and Trend Social Business locate Sultanbeyli. It is close Trendyol’s warehouse. Some of the time wholesaler will help for transfor our shop. Trendyol’s joint ventures company would like to support us.  Our store will be 100 m2 and it will design for disable people who use.

Human Resources

Our manager team will be our founder who is Anıl Sural and Dorukan Tipici. Marketing and Finance department will be help by our academic Asist. Prof Meltem Kıygı Çallı and Prof. Suat Teker. Our shop will be open on Monday till Friday 10.00-20.00. Saturday will be 10.00-22.00 and Sunday will be on 12.00-18.00. We want to start with 3 people. And it will increase during the moths. Because Trend want 2 days off for our worker. We will pay 900 Turkish Lira 3 people and per months it will be 2.700 TL.

Suppliers

Trendyol is the main suppliers for what we sell in Trend Shop. And they will support for the shop. In the second phase, broaden range of suppliers to other garment producers in the wider area. Our location is very good that we can meet and others can support us beause it is close the organized industrial zone. Trendyol is an experimental retailer we are lucky that we work with this brand. We will use single source supplier. Demand Flow manufacturing's emphasis on single-source suppliers should not be confused with the sometimes scary practice (often employed by regulatory agencies) of using sole-source suppliers. Sole-source suppliers are the only ones in the world that make or supply a particular part. If a company wants or needs that part, it must go to those suppliers and meet their terms. In contrast, single-source suppliers are those selected by the manufacturer or customer to be the exclusive supplier for a particular part. This exclusive selection is the decision of the selection team and buyer, and it offers several advantages. The choice of doing business exclusively with one supplier of a particular part differs from a sole-source approach because there are other suppliers willing and able to provide the particular part.

4. MARKETING AND STRATEGY

Trend Company(TC) establihed in 2012 and Chief Executive Officer is Anıl Sural. General Manager is Dorukan Tipici. We are going to open shop in Sultanbeyli and we want sell quality brand to customer. We don’t manufacturer it because if we do it could be more expensive Trend will buy defective and clearance products from Trendyol for non profit. We cannot determine price because it would be so many kind. But we can give an example for price policy. US POLO shoes are 100 Turkish Lira in Boyner. Trednyol.com sell it 40 TL. And if it defective or it is clearance we can buy it like 15 TL and we can sell it our Trend Store 20 TL. It is good price when you compare non quality China like Carrefour they sell there 25 TL so Our good good quality brand and it is cheap. Marketing and Finance will be our Prof. Distribution will be done through Trendyol as well as shop-in-shop concepts with selected retail partners

Distribution Channels

Possible distribution channels targeting especially poor citizens could be: Disable association, Employment agencies and social authorities Sultanbeyli Trend Shop Small distribution networks- these could be established in a second phase and supply remote areas, thereby creating additional employment opportunities for poor disable people.

Promotion Strategy

We want do word-of-mouth advertising. It is the most effective an efficient. Some of people will buy something. And they will say other people. It is like chain. Sultanbeyli Municipality and mukhtars will annouce poor people. We can do show card and put up the close district. Social Media is other source that we can useand people can learn us free. We can do web site and Trendyol can helpus about that. Because trendyol company is e-commercial and they know it how to do very well.

Strategic Alliances

Trend will enter into various strategic alliances, amongst others with: - Sultanbeyli Municipality: The Municipality will help foradvertisement and transportation for handicap.

- Istanbul Metropolitan Municipality Disability Directorate Sultanbeyli Branch: They will help for find employer and support find customer too.
- Okan University: The University will help for micro Credit and academic support for management issue.

- Sultanbeyli Lisesi: Teacher will help and they can tell student and their family.

- Sultanbeyli Gazetesi: Press will be for announcement and advertisement.

Swot Analysis

Trend Company Strong point is price. Because we will buy clearance and defective product with social purpose so Trendyol.com will give us for charge and we can sell it eas.

Our Weakness point is we cannot sale wide range of products beause we do not have warehouse.

Opportunity is we can sell in Sultanbeyli because here and this place is far from outlet and they cannot find these quality goods at this price. And in the future we can buy warehouse or municipality can donate and we can enlarge our business.

Weakness is difficult to say. But we cannot open second shop Because they have enough clothes for only one shop. It is difficult to find clearance clothes.

Why women cannot act in business life as well as men?

Women's work and earn money these are the first step of freedom. We live in global times and everybody can contribute to economy. Women are important for business life. Today, almost half of the world's population (49.7%) is women.[1] Women's participation in economic life with the beneficial effect of social economic development is not directly proportional. Women's participation in working life, education, work experience, a desire to succeed, work determination etc assess by looking at issues in society, as individuals, are useful in the event of the independent status of the family. Our very important here who is Mustafa Kemal Atatürk have significant sentence for women: "I must believe at this, everything we see in this world is the work of a woman." This sentence explains everything because I am writing about women can be business life and their ability manages it. But Atatürk’s sentence proof that women can do all. European Union regulations and practices within the scope of the process, the women's movement in Turkey made ​​a significant contribution in terms of reaching a better position. There are some reasons for why ladies are being secondary position. I want to write 4 fundamental reasons. First one is culture-based discrimination in the male-dominated society. Second one is women less benefit from educational opportunities. Actually we cannot talk about it big city like İstanbul, Ankara, İzmir etc. We can say east of the Turkey such as eastern anatolia region and southeastern anatolia region. Because Turkey is mosaic if you start Edirne and go to Hakkari you can see big difference and people behavior. Recently years various campaigns have started for promote education and consciousness-raising for uneducated family. Third one is Physiological differences in men as of women. Forth and last one is causes of defects and errors, such as legal regulations.

Women's participation is working life, education, work experience, a desire to succeed, perseverance, etc. assess by looking at issues in society, as individuals, are useful in the event of the independent status of the family. Discrimination against is women in a male-dominated social structure as a dominant ideology. Women are stacked in some sectors. There are a lot of women in the service sector or industry sector, textile; food is more than female employees as well as some branches. A similar agglomeration in the workplace has been the same. Next sections are the concentration of women in jobs that require less skill routine, repetitive, and provide at least a minimum of satisfaction that work is used in the initiative.  Women workers are more vulnerable than men in advancement and career opportunities.

Decision-makers, managers, regulators and doing jobs that require a lot of responsibility, implementing decisions, managed, fulfilling orders and tasks of position. Even if women are concentrated in professions men occupy government positions. Women's labor force participation is an important index when you consider sustainable development although it is labor force participation rate is low, show a decline over the years. In spite of the egalitarian laws, women's qualitative development and the mechanisms needed to enter the labor market is one of the main reasons for this decline in Turkey as well as one of the main problems of women's employment remains.[2]

The labor force participation rate of women in 1990 is around 34.1% to in 2002 it is 26.9% in 2004 percent is 25.4 and for the year 2010 was determined as 27.6%. According to 2010 figures, according to the city (23.7%) in rural areas, more women participate in the labor force (36.3%) may seem like the countryside 84 % of 100 women in the agricultural sector and 79% of them they are working as unpaid family workers without any charge.[3] In addition, intense rural-urban migration in Turkey living in the village to the city when it comes to women in the labor force in the professional knowledge-skills due to lack of adequate training and the labor market. Workforce is often a housewife. 100 women participating in the labor force 61.5 to participate in the labor force as the cause of "housewife" shows them.[4] This phenomenon reduces the labor force participation of women in both rural and urban. Women who have to work due to lack of income, social security, low-status-income jobs have to work.

 For the development of gender equality in the workplace for women and men the same provide career opportunities, improvement of working conditions, equal provide equal pay for work of equal conditions in social security and social gender discrimination should be avoided.

Gender equality and enables companies are increase to the rate of profit and performances. It has been taken into consideration the needs of shares employees (male or female) are more efficient and more productive work. Some of the industries and occupations in the arrest of a more balanced male-female ratio are observed created a better working environment.

In Turkey has 21 million labor force and these 9 million are women. [5] Women do not have equal status of women and men in the labor market or reinforcing stereotypes that men tend to ignore the real capabilities. This situation is not desirable for the development of gender equality.

Why should women managers?

Women are struggling for a job and they are more careful than men.
Women are capable of better training of the necessary personnel. Women are advanced didactic aspect.
Women are more comfortable in new situations and keep up with the changes
Women are enthusiasm and encouragement their employee to their job.
Women are more open to new ideas. In addition, the success of women in business opens success to creativity.
Women in business successfully use observation skills.
Women's success in communicating with employees have a positive impact is a better manager.
Woman's success in problem solving, as an administrator makes men more successful.
As well as private lives of women are in business with a clear strategy.
Women are better than men at work can be playful and fun.

The secret to success is the right career path and manage a very detailed way. Connect the network correctly. Women learn a lot from this point early. Women, data connections are emotional. Men will contribute to the success of their own people, adding to the list. Find the right mind will support you in your career professors. Undertake work that is right for you. Last but definitely home-family life, your children properly manage.

We know the differences give rise to well-managed better business results. Female members of the management boards of companies creating successful diversity, more independent, more innovative, more and more high-performance enterprise's feels at home. It was said by a Compabiano who is Catalyst's President of information and which is an organization that focuses on the advancement of women in business. 500 world's largest companies only 15 of them have a female CEO. 485 big companies have male administration. So women CEOs rate of 3 per cent over the world when we returned to Turkey, this rate is much lower. There is a comprehensive research, but experts say that the level of 1 to 1.5 percent of women CEOs.
However, this table "top management" as a broader framework for the analysis in favor of Turkey's going on. It is estimated that more striking figures.[6]

World Economic Forum's "Corporate Gender Gate" (Business World Global Gender Inequality) According to the report, Turkey proportion of women in top management ranks second after Finland's level and in Turkey percent of 12 %. In Finland is 13 %. The ratio of female senior managers in companies is higher than holdings. More pronounced dominance of female managers in corporate and global companies in particular. Rate of senior women managers, Turkey is gaining intensity in the range of 15-30 %. Number of women managers in Turkey increased by 6 percent last year, accounting for 31 percent of the managers formed part of the women. Turkey is compared to the European Union (EU) countries also worse. At the level of the EU's 24 percent female managers.[7]

The World Bank (WB) is an international website; "more women in the Turkish establishments" published an article titled. 12 percent of all CEOs in Turkey, one-fourth of the total workforce are women, only the article, "Turkey is the 16th largest economy in the world, but only a quarter of women working outside the home," the statement said. Only 24 % are of Turkish women working. This low rate of Turkish society, the economy is affecting everything from family life. Turkey is the world's 16th largest economy only one-quarter of women working outside the home. The majority of these also have low-paid jobs such as farm work and textiles. Culture of poverty due to the low rate of life until the Turks, but also affect the life.[8]

Turkey is close to closing the gap between boys and girls in primary education, higher levels of education also increased the possibility of working women, indicating continued: "The numbers support this. Primary education, 70 percent of the men and women in the labor force is only 22 percent. The figure rises to 71 per cent of university-educated women dramatically. However, the family and the culture face stiff resistance. Accessible child care (nursery, etc.) and the absence of family support, many women remain outside the labor force. Immediately after the occurrence of high employment rates for women in the university get married and have a child after the fall.[9]

India, Germany and Japan, the employment of women managers in countries that share the last three places. There is big difference between Japan and other Far East countries. With 39 per cent in some Far Eastern countries such as Thailand and the Philippines ranks in the top of the list, while almost no women in management does not want Japan to 5 percent. According to the ruling rate of women managers in Japan, 2011 shows a decrease of 3 percentage points.[10]

Women in Turkey are part of most financial management, sales, human resources and marketing Managers take part in missions. Companies participating in the survey in Turkey, with more than 34 per cent of female executives finance departments are working titles, such as chief executive or finance director. Then the director of sales units with 21 percent, 16 percent and 14 percent with the human resources department and the marketing department are manager. 9 per cent of those who served as Chairman of the Board of Directors.

Women can do because when you look history we could see the difficulties for every women all the country. Some of them they could get their promotion, some of them they could not get same salary with men and some of them were fired from job and it was only reason they are women. People cannot choose their gender so when you do something you should judge people their ability, access and own capacity. Gender cannot be problem and we cannot say anything against it. See the positive way that in Turkey and all over the world successful business women and their achievement.

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[1] http://www.indexmundi.com/world/demographics_profile.html

[2] Aklar N. Women and Work Life for Women in the Public Sector in Turkey

Discrimination. Friedrich-Naumann Foundation and the Association for Liberal Thinking Publication, Ankara, 1996: 17-32.

[3] Kocacık F, Gökkaya V. Problems of Working Women in Turkey. CU Journal of Economics and Administrative Sciences. 2005, 6: 1-195

[4] UN HS, (2011), Turkey Country Report, Ankara, Turkey.

[5] World Bank, (2012), Turkey: Women in Development, A World Bank Country Study, Washington D.C.

[6] http://money.cnn.com/galleries/2012/fortune/1204/gallery.500-women-ceos-on-the-glass-ceiling.fortune/index.html

[7] http://www3.weforum.org/docs/WEF_GenderGap_Report_2012.pdf

[8] http://www.worldbank.org/

[9] ILO (International Labour Office) (1991), The Dilemma of the Informal Sector, Report to the 78th Sessi-

on of the International Labour Conference, Geneva

[10] Onaran, …., (2000), "Labour Market Flexibility During Structural Adjustment in Turkey", Üstanbul Techni-

cal University, Faculty of Management, Discussion Papers in Management Engineering: 00/1