When we remember the fast food and hamburgers words,
we can say McDonald’s...
This brand is the symbol of globalization. And this restaurant is successful leader of the franchising system all over the world. Operating in the whole world for many years and influenced of the world. The famous fast food chain founded in 1940 in California, San Bernardino by Dick and Mac McDonald’s. When it founded,the first format was ‘’ car service restaurant ’’. In 1948, They began the service with napkins and paper but the menu was limited diversity. Because the main aim was quick-service restaurant , namely ‘’ fast food system ‘’. As well as car service instead of self service and takeaway were increased importance. So, last system not only teens, families with children went to this place. That began to reach the high turnovers. All over the McDonald’s are managed from the center of Oak Brook, it is near the Chicago. In addition, in the Oak Brook has got international education center; ‘’ Hamburger University ‘’. So anywhere in the world all of the workers and manager of McDonald’s, they come and they learn ‘’ burger job ‘’.
McDonald’s Standards
McDonald’s Standards, in 1954, for the customer satisfaction; does not compromise on quality, successful service and detailed cleaning. These were created by Ray Kroc.
* McDonald's in the quality of the products using the best materials and the preparation ofthe standards; products that protect health and the taste of food safety methods and procedures to customers are based is presented.
* McDonald's in the service fast, friendly and gentle. Service is always a great way for the realization of customer expectations, team members are asked to think like the customer.
* McDonald's cleaning, restaurants, as well as all units and personnel, including an understanding of the environment is close to restaurants. The main objective in going to restaurants than McDonald's customers feeling clean.
* McDonald's concept of value is fresh, hot and delicious products, customers enjoy an environment claims, the most pleasant way possible and offer the most affordable prices means.
In Turkey 25 year
- Turkey, 24 October 1986 the first restaurant opened in Taksim in the McDonald's restaurant and close to 160 in Turkey for 25 years with a workforce of close to 4 thousand years, serving 76 million people nearer.
- McDonald's restaurant in Turkey, 157 in each of the shows be sure to use products provided by suppliers in Turkey. McDonald's restaurants in Turkey for 25 years: 500 million sandwich , 44 thousand tons of meat, 45 million liters of milk, 65 thousand tons of potatoes were sold.
McDonald's system
- McDonald's operates in every country, material manufacturers, architects, lawyers,financial experts, construction companies, advertising and public relations agencies to,many different areas, people and organizations are customers. And developed methods to make the system and then that share people and organizations.
- Working with companies and growing their business volume. Product quality is the most important issue for McDonald's. Every McDonald's in the food safety very gradually to take control of all the products are systematically checked.
McDonald's Numbers
* More than 118 countries
* More than 32,000 restaurants
* There are more than 13,000 outside the United States of America
* 70 % of the business is a franchise, the rest of the McDonald's business.
* 58 million. The average daily number of visitors
* 98 % in the U.S.A. at least once a year for going to a McDonald's.
McDonald's History Timeline
1948
* Dick and Mack McDonald, in California, San Bernardino established the first McDonald restaurant.
1954
* Ray Kroc visited McDonald's restaurant in the United States and he was the dealership and was its agent.
1955
* Ray Kroc, In Ilinois-Des Plaines founded the first McDonald's restaurant and two years has reached 40 restaurants number.
* Art and Bernence bender, the first McDonald's restaurant business founded California, in Fresno.
1959
* 100. restaurant founded.
1960
* Lillian McMahon,as the first female manager of a restaurant. She established by herself.
1961
* Kroc, the company bought 2.7 million dollars.
* Hamburger University founded on same time.
1962
* Seating of the first McDonald's in Denver, founded in Colorada.
1965
* McDonald's 10 in Initial Public Offering. (IPO)
1967
* The first international McDonald's restaurants in Canada and Puerto Rico also were founded.
1968
* Big Mac and Hot Apple Pie was added to the menu.
1969
* International department was created.
1970
* McDonald's founded in Costa Rica.
1971
* The central office moved in Oak Brook.
* The first restaurant in Asia founded in Japan.
* Europe's first restaurant founded in the Netherlands in Amsterdam near the Zaandam.
1973
* Quarter Pounder was added to the menu.
1975
* The first restaurant established in the car service.
1979
* Happy Meals were added to the menus.
1981
* Spain, Denmark and the Philippines established the first McDonald's restaurant.
* Chicken McNuggets marketed.
1984
* Ray Kroc died on January 14.
1989
* 11,000. restaurant was opened in Hong Kong.
1990
* In Moscow first McDonald's established.
1992
* McDonald's is the largest of which began in the world until that day, China founded in Beijing.
1993
* Big Mag celebrated 25 years.
2000
* Chicken McGrill and Crispy Chicken sandwiches in the United States were included in the menus.
2002
* McDonald's Global Social Responsibility report published for the first time.
2003
* McDonald's premium salads to menus across the country were included.
* McDonald's, the company's worldwide revival plan began implementation of the '' Winning Plan ''.
* First global advertising campaign: ‘’ I love it ‘’ has started 2 September in Munich.
2004
* Happy Meal celebrated 25 years.
* McDonald’ April 15, the 50-year anniversary.
2006
* Nutritional values on product packages starting to notice.
This brand is the symbol of globalization. And this restaurant is successful leader of the franchising system all over the world. Operating in the whole world for many years and influenced of the world. The famous fast food chain founded in 1940 in California, San Bernardino by Dick and Mac McDonald’s. When it founded,the first format was ‘’ car service restaurant ’’. In 1948, They began the service with napkins and paper but the menu was limited diversity. Because the main aim was quick-service restaurant , namely ‘’ fast food system ‘’. As well as car service instead of self service and takeaway were increased importance. So, last system not only teens, families with children went to this place. That began to reach the high turnovers. All over the McDonald’s are managed from the center of Oak Brook, it is near the Chicago. In addition, in the Oak Brook has got international education center; ‘’ Hamburger University ‘’. So anywhere in the world all of the workers and manager of McDonald’s, they come and they learn ‘’ burger job ‘’.
McDonald’s Standards
McDonald’s Standards, in 1954, for the customer satisfaction; does not compromise on quality, successful service and detailed cleaning. These were created by Ray Kroc.
* McDonald's in the quality of the products using the best materials and the preparation ofthe standards; products that protect health and the taste of food safety methods and procedures to customers are based is presented.
* McDonald's in the service fast, friendly and gentle. Service is always a great way for the realization of customer expectations, team members are asked to think like the customer.
* McDonald's cleaning, restaurants, as well as all units and personnel, including an understanding of the environment is close to restaurants. The main objective in going to restaurants than McDonald's customers feeling clean.
* McDonald's concept of value is fresh, hot and delicious products, customers enjoy an environment claims, the most pleasant way possible and offer the most affordable prices means.
In Turkey 25 year
- Turkey, 24 October 1986 the first restaurant opened in Taksim in the McDonald's restaurant and close to 160 in Turkey for 25 years with a workforce of close to 4 thousand years, serving 76 million people nearer.
- McDonald's restaurant in Turkey, 157 in each of the shows be sure to use products provided by suppliers in Turkey. McDonald's restaurants in Turkey for 25 years: 500 million sandwich , 44 thousand tons of meat, 45 million liters of milk, 65 thousand tons of potatoes were sold.
McDonald's system
- McDonald's operates in every country, material manufacturers, architects, lawyers,financial experts, construction companies, advertising and public relations agencies to,many different areas, people and organizations are customers. And developed methods to make the system and then that share people and organizations.
- Working with companies and growing their business volume. Product quality is the most important issue for McDonald's. Every McDonald's in the food safety very gradually to take control of all the products are systematically checked.
McDonald's Numbers
* More than 118 countries
* More than 32,000 restaurants
* There are more than 13,000 outside the United States of America
* 70 % of the business is a franchise, the rest of the McDonald's business.
* 58 million. The average daily number of visitors
* 98 % in the U.S.A. at least once a year for going to a McDonald's.
McDonald's History Timeline
1948
* Dick and Mack McDonald, in California, San Bernardino established the first McDonald restaurant.
1954
* Ray Kroc visited McDonald's restaurant in the United States and he was the dealership and was its agent.
1955
* Ray Kroc, In Ilinois-Des Plaines founded the first McDonald's restaurant and two years has reached 40 restaurants number.
* Art and Bernence bender, the first McDonald's restaurant business founded California, in Fresno.
1959
* 100. restaurant founded.
1960
* Lillian McMahon,as the first female manager of a restaurant. She established by herself.
1961
* Kroc, the company bought 2.7 million dollars.
* Hamburger University founded on same time.
1962
* Seating of the first McDonald's in Denver, founded in Colorada.
1965
* McDonald's 10 in Initial Public Offering. (IPO)
1967
* The first international McDonald's restaurants in Canada and Puerto Rico also were founded.
1968
* Big Mac and Hot Apple Pie was added to the menu.
1969
* International department was created.
1970
* McDonald's founded in Costa Rica.
1971
* The central office moved in Oak Brook.
* The first restaurant in Asia founded in Japan.
* Europe's first restaurant founded in the Netherlands in Amsterdam near the Zaandam.
1973
* Quarter Pounder was added to the menu.
1975
* The first restaurant established in the car service.
1979
* Happy Meals were added to the menus.
1981
* Spain, Denmark and the Philippines established the first McDonald's restaurant.
* Chicken McNuggets marketed.
1984
* Ray Kroc died on January 14.
1989
* 11,000. restaurant was opened in Hong Kong.
1990
* In Moscow first McDonald's established.
1992
* McDonald's is the largest of which began in the world until that day, China founded in Beijing.
1993
* Big Mag celebrated 25 years.
2000
* Chicken McGrill and Crispy Chicken sandwiches in the United States were included in the menus.
2002
* McDonald's Global Social Responsibility report published for the first time.
2003
* McDonald's premium salads to menus across the country were included.
* McDonald's, the company's worldwide revival plan began implementation of the '' Winning Plan ''.
* First global advertising campaign: ‘’ I love it ‘’ has started 2 September in Munich.
2004
* Happy Meal celebrated 25 years.
* McDonald’ April 15, the 50-year anniversary.
2006
* Nutritional values on product packages starting to notice.
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