9 Ekim 2011 Pazar

How have succeeded in China?


China is perceived as a threat for many years, now that everyone is striving to become more active in a market. Emerged in recent years, and almost 'consumer craze' points of view can only be described developments in China is changing radically. Because of this aspect of China, the rich and the annual 100 million dollars of imports in China, with 1.5 trillion, which is now known threats, but the opportunities offered.

Growing economy and with a population over 1 billion each year in China, now a land of opportunity for everyone. This is why hundreds of thousands around the world, the company is establishing factories to increase international competitiveness, making joint investments. Today one-third of production in China, 50 percent of exports carried out by companies with a foreign partner.

Undersecretariat of Foreign Trade has put into practice as of the beginning of 2005 as a result of the Asia-Pacific Strategy of Turkey there was a considerable improvement in relations with China. But while the huge opportunities in this country is still very low, the share of Turkish companies.

However, from fashion to food is ready, in almost every area of construction materials to construction services offered by Turkish companies in China have very important opportunities.

Why China?

China, 1.5 trillion dollars, importing, offering opportunities to entrepreneurs and companies is a great country. First of all, the evolving middle class in China and 100 million cut in the consumption engine is rich. Last 10 years, the average national income per capital increased by 11 percent. Are freed from the same period, 200 million Chinese out of poverty. Middle-class population is estimated to 500 million by 2010. There are over 100 cities in the country's population over 1 million and 530 million people live in these cities. Estimates of 1 billion people in cities in 2030 shows that fits.

Quickly turned into a consumer society in China is experiencing a great brand craze. Totally not buying almost anything in the uppernincome group. These consumers, particularly in the Shanghai and Shenzhen to Beijing, Guanzhou and live in cities of Tianjin. Per capita national income is equal to South Korea in Shanghai.

Today all the world-famous brands in Shanghai hundreds of stores in the mall can be seen together. Such as Louis Vuitton and Moet-Chandon wines that owns LVMH luxury goods, China is performing 20 percent of global turnover. In fact, just enough to reveal the potential in this instance.

Country very dynamic

China's economy, in the first half of this year grew 9.6 percent over the same period last year. National income per capita in China in the first half of this year of 7.6 percent in urban areas, in rural areas increased 13.7 percent. Growth figures showing a performance the envy of everyone in China different from other economies.

National Development and Reform Commission on Strategic Development Plan 2030-2050 in the whole country as a destination in Spain was announced creation of a similar quality of life.
On the other hand, eating habits are also deeply affects all of China's growing economy. January-May period of 2011, retail sales increased by 16.6 percent over the same month the previous year's record reached 1 trillion U.S. dollars. In 2010, vehicle sales across the country increased by 32 percent over the previous year was 18 million. China's rapidly growing Internet population reached 450 million at the end of 2010. Thus, 33 percent of China's population uses the internet has become.


High rate of import

Of course, all this change, China is an importer in a great location puts a hand. China's imports increased by 38.7 per cent in 2010reached 1.4 trillion U.S. dollars. This year, a growth of 28 percent in May, while imports amounted to 144 billion dollars. January-May period of 2011, total exports of $ 712 billion, while total imports were $ 689 billion.

When we look at relations with China, Turkey, China and the Far East's biggest trading partner, as well as the most import we can see that the third market. Less than $ 1 billion in 1999, the trade volume reached $ 20 billion in 2010. Of course, this figure is a very important part of the imports. Exports in 2010 were $ 2.2 billion, 17.2 billion dollars in imports. Our exports to China in January-August period this year amounted to 1.6 billion million dollars.

Today, everyone agrees, China and Turkey to narrow the foreign trade deficit never down any time. But within a few years in China, exports of opportunities as possible to bring the level of 5 billion dollars.

What you can sell?

The population of 1 billion 300 million and 1 billion within the next 15 years will exceed the estimated 500 million Chinese, for all sectors with a very strong lure of the target market.
So, what you can sell to China? Well, the answer is "Almost everything" can be. But here, the critical point, the Turkish companies selling cheaper than any product in China could never be aware of the possible. So they must be of Turkish entrepreneurs need to turn to branded products that appeal to high-income group. If you are not necessarily in the middle, or low-cost product to market, reduce costs need to shift production to China is a part.

One of the keys to success in the Chinese market in the Turkish businessmen are still important to learn to think like Chinese. In the Western way of thinking and way of doing business in China is not valid. The Chinese daily life and to know the expectation is very vital for success.
The Chinese are very important to be honest and patient. Jobs in China, most of the time, even for slow moving and a business link with a simple 3 to 5 times to discuss the need to know  In short, the Chinese market is impossible to manage remotely. China always keep the staff, you have to act according to China's conditions. If the destination of the future have to take part in Chinese history, today you get the job done and the stories of the lessons of Turkish companies have been successful. Even in this market today is able to be there because they had seized more Turkish companies have market leadership.

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