8 Ocak 2013 Salı

Iuvenes Bank Business Plan

Iuvenes Bank
Business Plan

''Change for young people''
We provide YOUth banking

11 December 2012

The Content of a Business
Cover Sheet
Table of Contents
Executive Summary
Part 1: General Company Description
Part 2: Products and Services
Part 3: Marketing Plan
Part 4: Management and Organization

Executive Summary
Young people population is going to increase in Turkey. At the same time there are so many new universities have been established. Iuvenes Bank (IB) is the leading commercial bank in Istanbul and aim young people. Our young description starts 18 until 26. Our main target customer is university students. Who is an undergraduate, graduate, Master or PhD students. Main proposes is university students. We provide education loan, credit card for university student and account for their savings. Our head office will be in Beşiktaş. Because in İstanbul the highest young population in this county. Our branches will be high population universities campus and high young population district. We want provide two main headlines. First one is credit card for young people it will be with discount, low interest, delay of payment and no charge for credit card usage fee. Second one is education loan. It is weakness point in Turkey but we want to provide it like United States of America’s education loan. We want every young could go university. Because 21st century you should graduate at least undergraduate so if you cannot get any scholarship from private university we provide with low interest your credit. If you want to go abroad for undergraduate, master or PhD we also provide it. Iuvenes Bank wants profit but at the same time we want social responsibility for young people who is our future manager. Our employee will be two parts. One group who graduated school and the other they are already student but they can come 2 days per week and earn money. When young people work it means effective and efficient work force. Financial freedom and be able to decide on its own, we mean take the responsibility and privileges. Marketing will word of mouth marketing and bank will agreement and branches are in university campus.

Part I: General Bank Description
Our mission is providing products and services according to the needs and expectations of young.
 Our Vision is Iuvenes Bank (IB) with the awareness of being a strong brand, customers and creating shareholder value, profitable, efficient, social responsibility and young customer-oriented products and services.
Iuvenes Bank’s target customer is young people. We have two fundamentals. One is credit card and second one is educational loan. We want to provide ‘’ Younker Card’’. Second is education loan. Business Philosophy will be profit and cheap service for young people. We will take care young people it is our social responsibility.
Share holders are 3 people. First one is Anıl Sural. Second one is Aslı Bozkurt.
Last one is Suat Teker who has academic and professional experience. He graduated from İstanbul Technical University, Management Engineering in 1986. He has been US. Professor Suat Teker has 2 master degrees one is University of Toledo from Account in 1989 and second is Economy University of New Orleans in 1992. And He has PhD Degree from University of New Orleans Finance in 1994. He has been academic staff in Okan University since 2006.
Part II: Products and Services
Iuvenes Bank (IB) have two fundamental products. One is credit card and second one is educational loan. We want to provide ‘’ Younker Card’’. It is special credit card for young people. Our bank wills agreements with fast food restaurants, textile and accessories companies, cinema etc. So they can have campaign and discount. Every week our discount ratio and firms might change. If you use Akbil it is Smart Ticker or HGS Quick Switch System, it will be our ‘’Younker Card’’ too. You can deferral your payment every 3 months. Second is education loan. We want every young could go university. If you cannot get any scholarship from private university we provide with low interest for you. And our funds for who want to go abroad for study Iuvenes Bank (IB) give for low interest but we have one reason when you come back from abroad you should work our bank. If you studied 2 years you should work our bank 4 years. We will pay your salary and it is good your career path.
Target customers are young people especially who will be university or who is studying at university. We will start with 10 branches in İstanbul. These will be Beşiktaş , Kadıköy, Taksim, Bakırköy, Boğaziçi Unversity, İstanbul University, Okan University, İstanbul Technical University, Marmara University, Koç University. 3 branches are in Ankara. These will be Kızılay, Bilkent University and Ankara University. 2 will be in İzmir. One will be Konak and other will be Ege University. And lost branches will be Eskişehir at Anadolu University. So we are going to open with 16 branches in Turkey. Every branch will do lottery every month and we will give I-phone 5 lucky young. Our advantage there is no bank for young. Commercial banks have a branch and campaigns for young but it is not as large as us.
Our disadvantage we are new and we should invest money and do many agreements with companies for discount. We will establish strong IT department because internet banking will be main purpose. We do not open sp many braches because young people can use internet easily and when they use and do it their staff there we do not pay branch rent, bills and employee salary. When the use internet they can transfer their money to other account with our bank it will be free. Call center will be and we are going open in the university because student can work there for part time. Iuvenes Bank ATMs in Istanbul, Ankara, Izmir, Bursa, Eskişehir and Antalya, the point where branches 7days / you can trade 24 hours a day. We will do in Optimum Outlet at Asia side, Cevahir at Europe side these two shopping malls are busy with young population. Our total Atms will be 21. You may also reach the money to your account with debit cards, credit cards and credit card debt can deposit cash. Turkish lira bank card accounts can be found at any time and safely. You can deposit and withdraw money from your account you can execute TL demand. Some of the services you can get with Fibabanka ATMs are as follows: Withdrawals from the account, Rapid withdrawal, Balance analysis, Demand deposit account deposit envelope of money and checks, Demand deposit account statement-making,TL transfer from your account to another account of demand-making, Demand for Checkbook.
Part III: Marketing Plan
Turkey compared to the countries of the European Union with a population that is very young, considering the importance of an effective youth policy in our country is increasing.
16.8% of the young population in the total population. Also there are many states and private university has established. Iuvenes Bank (IB) focuses young people. According to the report of the Bank Association of Turkey; 48 banks are operating in Turkey in 2012.
Commercial Banks are 31, development and investment banks are 13 and participation banks 4. All of the banks have 9.841 branches in Turkey. Total number of employees in the sector is 181 277. Total Assets are 1.263.799.152 Turkish Lira in 2012 till November. It is very good ratio for 48 banks and we would like to start with 34,756,282 in the sector. We will start with 16 branches and then we could increase it but our main purpose internet banking. Young population is important for us so young people traffic will be base on branches. Most of the young people spend in Beşiktaş, Kadıköy, Taksim and Bakırköy so we will open branches there. Also we want open in the university İstanbul University is the highest young potential for us. Ankara, İzmir and Eskişehir are also busy for university student or candidate for collage. The other cities these young people can use internet and connect us. We will have an agreement with school and we provide student university ID card and other face young people can use Iuvenes Bank (IB) ‘’ Younker Card’’.  We will provide education loans in addition we would like to give scholarship for university students. On the other hand university student can work for part time job our company. Iuvenes Bank (IB) will provide two strong products. Younker Credit Card and Education Loans. We are really good. Our weakness that it will be low ratio for Treasury Bill, Common Stocks etc. Our service and quality will fit for students. Pricing strategy other bank cannot orientating our price. Expertise will be in few years but reputation will be high for students. Location will be highest young people area and some of the university’s campus. So it is direct customer. We shall not open so many branches we would like to do with internet banking. Advertising strategy will be cheap. Because they will record their video and it will enlarge via social media.

Part IV: Management and Organization
We have professional support the important for banking sector. These are Akın Öngör, Hakan Ateş and Süleyman Sözen . In addition we have academic support they have same certification which is important for banking. Our academic advisors are Prof. Dilek Teker, Prof. Osman Altuğ and Prof. Hurşit Güneş.
Human Resources strategy:  Iuvenes Bank (IB) approach to human resources is the basis of the principle of investing in people. Developments in the awareness that all young and creative minds behind the human resources Iuvenes Bank continuously recruit, train and develop employees demonstrate their ability to provide environments, provide opportunities, and rewarding to see the success of the entire system is the basic building blocks.
We would like to work with young people. 2 kinds of people we want to work. First type is they have an experience and management ability. And second type is part time workers university student they can work 2 or 3 days per week. We will hire Business, Economy, International Relations, Public Relations, Management, Computer and Industrial Engineering students. First year we will hire 120 employee and our project first year 40, second year 60, third year 80 and fifth year 100 workers we will hire.
Our responsibility is young people. Iuvenes Bank (IB) would like to provide cheap banking for them maximum profit for us and our social responsibility provide job for university or master students and graduated. Because recently years there are so many new graduated and qualification but they cannot find job. Our aim experience and teach some management and banking ability. On the other hand we believe our bank and we will cooperate with Republic of Turkey, Central Bank, Capital Markets Board. For our students we will do agreements with other companies it is good they can increase their sales and our young friend can benefits from it.  

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